Ali Fanshawe is Co-Founder and COO of SENDA, where she helps drive the organisation’s strategic and operational direction, aiming to transform financial and estate planning advice for SEND families. After beginning her career in investment banking and senior strategy roles within blue-chip organisations, Ali spent eight years navigating the specialist education system for her two children, inspiring her to found the SEND parenting community FizzyKids. She is a passionate advocate for excellence in and inclusive access to financial guidance.