Chris Budd founded financial planning company Ovation Finance Ltd in 2000. He sold a majority of Ovation to an Employee Ownership Trust (EOT) in March 2018.

He is the author of six books, the original Financial Wellbeing Book in 2016, and the latest is The Four Cornerstones Of Financial Wellbeing. He has also published three novels.

Chris writes The Financial Wellbeing Podcast. He founded the Initiative for Financial Wellbeing (IFW). The IFW aims to help advisers to help their clients to be happier, not just wealthier.

Chris lives in Somerset with his family and too many guitars.